Ovenclean Celebrates its Most Successful Year on Record for Customer Inquiries
Ovenclean is proudly celebrating its most remarkable year to date, driven by a significant increase in customer inquiries and franchise interest. The surge is largely attributed to the UK’s COVID-19 lockdown period and the consequent rise in home cooking habits, which created a heightened demand for professional oven cleaning services.
During the fiscal year ending 30th June 2021, Ovenclean experienced a remarkable 37% increase in leads compared to the previous year. Moreover, in the first half of 2021 alone, the company observed a surge of 69% in leads relative to the same period in 2020. This translates into an impressive average of £3,000 to £4,000 worth of customer inquiries per franchisee each month. These figures mark a historic milestone for Ovenclean, which has been operating for 27 years, making it the company’s most successful year ever for generating new business opportunities.
Strategic National Marketing Initiatives
In 2020, Ovenclean undertook a comprehensive overhaul of its branding strategy, coupled with an intensified focus on social media and digital marketing campaigns. These efforts significantly contributed to a steady stream of new leads. However, the primary catalyst for this unprecedented growth was the COVID-19 pandemic and the resulting lockdown restrictions.
Robin Auld, Marketing Director at Ovenclean, shared insights into this trend: “We are thrilled to achieve such outstanding results for our franchisees, especially considering the challenging economic environment and the widespread impact of the pandemic on various industries.”
“The pandemic prompted many households to redirect savings from commuting and social outings into home improvement projects. As people spent more time at home, they sought to enhance their living spaces, which increased the demand for professional oven cleaning services. Additionally, with restaurants closed, more individuals cooked at home, leading to ovens getting dirtier more quickly. Lockdown also encouraged many who previously weren’t interested in cooking to experiment more in the kitchen, further increasing oven usage and mess.”
“Encouragingly, even as restrictions eased in recent months, our lead numbers have continued to reach record levels. Customers discovered our service during lockdown and now prefer professional cleaning over DIY methods, often recommending us to friends and family. This word-of-mouth growth is a testament to the dedication and skill of our specialists, whose hard work is highly valued.”
“Since the first lockdown, our franchisees have worked tirelessly to ensure that homes remain sanctuaries of comfort and safety, strictly following all health and safety guidelines. We want to recognize and appreciate their commitment and resilience during these unprecedented times.”
About Ovenclean
Established in 1994, Ovenclean has built a reputable network of over 100 franchisees operating throughout the United Kingdom. The franchise specializes in cleaning a wide range of domestic appliances, including all major oven brands and models, electric and gas ovens, ranges, microwaves, hobs, extractor fans, and even outdoor barbecues. Their professional service guarantees a thorough, eco-friendly cleaning process that restores appliances to optimal condition, saving customers time and effort while maintaining the highest standards of hygiene and appearance.
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