Ovenclean Celebrates Significant Increase in Customer Interest
Ovenclean, the renowned oven cleaning franchise, is starting the year on a high note by reporting a remarkable 24% surge in customer enquiries in 2022 compared to 2019, pre-pandemic levels. This impressive growth translates to an average of approximately £4,000 worth of customer leads per franchise each month, substantially contributing to the success and profitability of its franchise network amidst challenging economic conditions.
Driving Factors Behind the Growth
The company attributes this positive trend to targeted investment in digital advertising strategies, with a particular emphasis on social media marketing. Throughout 2022, Ovenclean collaborated with numerous influencers to amplify its messaging and reach a broader audience. By creating engaging content tailored to homeowners seeking pristine oven cleanliness, Ovenclean effectively encourages potential clients to seek professional assistance from its experienced specialists. Their proven systems and high standards ensure exceptional results. Furthermore, the company’s consistent online engagement is complemented by outstanding customer service across the UK, evidenced by surpassing 7,500 Trustpilot reviews and maintaining a 5-star reputation.
Insights from Ovenclean’s Marketing Leadership
Rebecca de Chair, Group Marketing Manager at Ovenclean, commented:
“Despite macroeconomic pressures affecting many businesses and individuals last year, we took strategic measures to minimize impact on our franchise network. Our efforts have yielded excellent results, with demand still surpassing pre-pandemic levels and three of our best years for customer lead volumes on record. Social media remains a key driver of these enquiries; we continually monitor and optimize our advertising spend to maximize reach cost-effectively. Additionally, leveraging economies of scale through national marketing initiatives within the Franchise Brands plc group has further strengthened our position.”
“As the original oven cleaning specialists with nearly three decades of experience, we’re proud to maintain our market leadership and celebrate these fantastic results for our franchisees. Their dedication and hard work are the backbone of this success, and we’re excited about what the future holds.”
The Ovenclean Franchise Opportunity
Founded in 1994, Ovenclean now boasts a network of over 100 franchisees operating throughout the UK. The brand specializes in cleaning a wide range of domestic appliances, including electric ovens, gas ovens, ranges, microwaves, hobs, extractor fans, and barbecues. If recent years have prompted you to reevaluate your work-life balance and consider a new career path, the Ovenclean franchise could be the perfect opportunity for you. Request your free information pack today to discover more about joining this established and trusted brand.