Ovenclean Achieves Historic High in Customer Enquiries
With a notable boost from targeted influencer collaborations and television advertising campaigns, Ovenclean, one of the UK’s most established oven cleaning brands, has announced its most successful month to date in terms of new customer inquiries. The month of October saw a remarkable 36% rise in enquiries compared to the same period last year, translating into an average of over £5,000 worth of service bookings per franchisee within just one month.
This impressive growth has been driven by a multifaceted marketing approach that included engaging influencer partnerships, strategic TV advertising placements, and effective email marketing campaigns aimed at encouraging homeowners to prepare their kitchens for the festive season.
Amplified Marketing Efforts Lead to Increased Consumer Engagement
The company’s proactive marketing strategy capitalized on the holiday shopping period, with a clear focus on encouraging early bookings to accommodate the Christmas rush. Notably, collaborations with influential social media personalities such as @thisgirlcanorganise and @littlehouseinlondon helped to amplify the message and reach targeted audiences. Furthermore, advertising on Channel 4 and innovative email outreach played crucial roles in driving leads and awareness.
As a result of these concerted efforts, the number of leads generated from January 1 to October 31, 2021, surged by 44% compared to the same timeframe in 2020, indicating a strong upward trajectory as the year progresses.
Company Leadership Comments on the Success
Rebecca de Chair, Marketing Manager at Ovenclean, remarked:
“As the festive season approaches, we recognize that many customers prefer to secure their oven cleaning appointments early to avoid disappointment. Traditionally, our busiest period coincides with Christmas, often leading to bookings extending into the new year. To better serve our clients and ensure timely service, we launched an early and aggressive marketing campaign this year. Our strategy included leveraging influential social media figures, such as @thisgirlcanorganise and @littlehouseinlondon, alongside compelling TV advertisements that vividly showcase the transformative impact of a professional oven clean.”
“The heightened focus on hygiene and cleanliness, especially in light of ongoing COVID-19 concerns, has further contributed to this record-breaking month. While many of our franchisees are already booked through the holiday season, encouraging early bookings has proven highly effective, ensuring customers don’t miss out and experience the benefits of a spotless oven during their festivities.”
About Ovenclean
Established in 1994, Ovenclean has grown into a prominent franchise network with just over 100 franchisees across the United Kingdom. The franchise specializes in cleaning all types of domestic ovens, including electric, gas, ranges, microwaves, hobs, extractor fans, and barbecues, delivering professional results that meet the highest standards.
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