Introduction of the New Ovenclean Logo
Leading franchise network Ovenclean, a proud member of Franchise Brands plc and one of the UK’s pioneering oven cleaning companies, has announced the launch of an innovative new logo designed to better connect with its customers and franchise partners. The refreshed branding aims to modernize its visual identity and reinforce its commitment to quality service.
Design Elements and Concept Behind the New Logo
The updated logo features a sleek, contemporary aesthetic characterized by sharp, clean lines and a brighter, more inviting color palette. It incorporates an improved strapline that more effectively communicates the core benefits of Ovenclean’s services. According to Rebecca de Chair, the company’s Marketing Manager, the new branding “better captures what we stand for and resonates more deeply with our target audience.”
Evolution of the Strapline
The new strapline, ‘Less grime, more time’, was initially introduced during a successful social media influencer campaign in 2019. Its strong positive reception prompted the decision to replace the previous slogan, ‘The original oven cleaning specialists’, with this more engaging and memorable phrase. This change is intended to enhance brand recognition and emphasize the convenience and time-saving benefits of Ovenclean’s professional cleaning services.
Maintaining Brand Familiarity
While the overall design has been modernized, certain familiar elements from the previous logo have been retained to ensure brand continuity. Notably, the distinctive swoosh incorporated into the letter V in Ovenclean remains, serving as a visual link to the brand’s heritage. The typography has been replaced with a friendlier, lowercase font to evoke a more approachable and contemporary feel.
Implementation and Rollout
The updated logo will be progressively introduced across all company materials, beginning with the official website, digital marketing channels, and stationery. It will also feature prominently on print advertisements and the fleet of branded service vehicles nationwide, ensuring consistent brand visibility.
Company Perspective and Future Outlook
Rebecca de Chair expressed enthusiasm about the rebranding: “We are immensely proud of Ovenclean’s achievements over more than 25 years. Despite the brand’s long-standing history, its visual identity has remained relatively unchanged, until now. The rapidly evolving world around us demands a fresh look that aligns with current tastes and preferences.”
She added, “In recent times, consumers value their time more than ever. Our professional oven cleaning service allows them to avoid hours of scrubbing, freeing up precious time for other priorities. This rebranding reflects our commitment to staying relevant and appealing to modern customers.”
Conclusion
With positive feedback from internal teams and anticipation from customers, the new Ovenclean logo symbolizes a fresh chapter for the brand. It aims to strengthen brand recall and foster a sense of trust and familiarity among existing and prospective clients. Ovenclean remains the UK’s most established and successful domestic oven cleaning franchise, offering a high-quality, efficient service that restores ovens, hobs, Aga range cookers, and barbecues to pristine condition within hours, while benefiting from low overheads and flexible operations for franchisees.
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